- One brand and up to two type families.
- A hierarchy for three content types.
- Two applications on supplied media.
- A typographic guide of up to twelve pages.
02 / Identity & language
Concept image · AITypographic system
A voice people can read as well as see.
Discuss this serviceTHE STARTING POINTFrom €1,800Tax inclusive · scope detailed below
CONTEXT, BEFORE CREATION
Give words the right presence.
A brand may have a logo and still lack consistency across headings, documents and publications. A typographic system resolves those differences by defining type families, their roles and how they relate.
We consider the length of your content, the languages and the media you actually use. The aim is a vocabulary people can apply without redesigning every page: heading levels, body text, captions and useful reference styles. Font selection takes account of licensing conditions and required characters.
THE PRINCIPLE AT WORK
The same words change their voice.
A HIERARCHY EXAMPLEMake
sense.
sense.
The words stay the same. Rhythm and character change.
An illustrative study explaining a design principle. It is not client work or a production-ready template.
THE STARTING SCOPEKnow what
Know what
we are building together.
- Representative text, languages and example media.
- Existing brand materials.
- Distribution constraints and working tools.
- Original font design and software development.
- Licence purchases or legal audits of font agreements.
- Logo redesign and layout of every document.
WHAT TAKES SHAPEThree outcomes
Three outcomes
for practical uses.
A readable hierarchy
Reading levels are defined through relative sizes, weights, spacing and examples in context.
An explained type selection
Up to two families are selected. The reasoning, intended uses and licences to arrange remain clear.
Rules people can reuse
A specimen guide shows how to compose a short title, a long passage and a caption while retaining the brand’s character.
THE PROJECT IN MOTION
- 01
Read the uses
Content and reading conditions are reviewed before choosing type.
- 02
Set the relationships
The hierarchy is built on representative text, then refined through testing.
- 03
Document the decisions
The guide records the selected rules and the use cases agreed in the brief.
BEFORE YOU BEGINTwo questions
Two questions
that matter.
Can freely licensed fonts be used?
Yes, when their qualities and terms suit the project. A paid font may also be proposed; purchasing it requires your agreement.
Does this include a new identity?
The work concerns typographic language. A logo, brand strategy or complete identity redesign needs a separate scope.
THE STARTING PRICE
From €1,800
An indicative tax-inclusive price for the described scope. Two consolidated feedback rounds are included within the selected direction. The quotation confirms deliverables, total price, rights and third-party costs before agreement.
PROJECT TIMING5–7 indicative working days
After an agreed start and receipt of materials. Approval waiting time and scope changes may affect the schedule.
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