A recognisable signature
A primary wordmark and, where the concept warrants it, an associated symbol. Agreed colour, monochrome and reversed versions are prepared.
01 / Identity & language
Concept image · AILaunch identity
The first face of your project.
Discuss this serviceTHE STARTING POINTFrom €2,400Tax inclusive · scope detailed below
CONTEXT, BEFORE CREATION
Bring what makes you different into view.
A business is starting, a project is growing or a new offer needs its own voice. Launch identity establishes a coherent graphic direction: a signature, colours, typography and a few applications that make the whole idea tangible.
We begin with your uses, your audience and what you want to express. The work does not simply add more symbols. It organises decisions so an identity remains recognisable on a card, in a document and on screen. Proposals are discussed through applications relevant to your situation.
WHAT TAKES SHAPEThree outcomes
Three outcomes
for practical uses.
A coherent visual language
A palette and type pairing with straightforward rules for composition, spacing and contrast.
Useful first applications
Two starting applications test the system against real needs, such as a business card and an email signature.
THE PRINCIPLE AT WORK
One signature. More than one use.
maison.COMPOSITION EXAMPLE
Short signature
Graphic vocabulary
Typographic character
An illustrative study explaining a design principle. It is not client work or a production-ready template.
THE PROJECT IN MOTION
- 01
Define the character
A conversation establishes positioning, uses and boundaries. A direction is written before drawing begins.
- 02
Test a direction
Form and type are shown in context. Consolidated feedback refines the selected direction.
- 03
Prepare the handover
Agreed variants and files are organised with the guide to support future use.
THE STARTING SCOPEKnow what
Know what
we are building together.
- One brand and one selected graphic direction.
- One wordmark, its variants and an optional associated symbol.
- A palette and type selection, with licences identified.
- Two applications and a concise guide of up to eight pages.
- Confirmed brand name and an introduction to the activity.
- Intended audience, references and priority uses.
- One person to consolidate feedback.
- Trademark clearance, registration and legal advice.
- Naming, printing and licence purchases.
- Website development, photography and additional applications.
BEFORE YOU BEGINTwo questions
Two questions
that matter.
Does the name need to be chosen?
Yes. The starting scope assumes a confirmed name. Changing it during the project may affect the design and scope; this is assessed before reworking.
Which files are delivered?
The vector versions and distribution exports listed in the quotation are supplied. Usage rights, native files and third-party licences are specified there.
THE STARTING PRICE
From €2,400
An indicative tax-inclusive price for the described scope. Two consolidated feedback rounds are included within the selected direction. The quotation confirms deliverables, total price, rights and third-party costs before agreement.
PROJECT TIMING7–10 indicative working days
After an agreed start and receipt of materials. Approval waiting time and scope changes may affect the schedule.
Prepare my project