Read the context
Audience, message and viewing conditions are considered before choosing graphic means.
THE STUDIO / TRAME NEUVEA clear framework.
Concept image · AIA clear framework.
An open perspective.
A French graphic-design practice for brands, cultural projects and personal ideas.
WHAT THE NAME SUGGESTSA framework connects.
A framework connects.
A perspective renews.
TRAME NEUVE designs identities, publications, campaign materials, graphic treatments for objects and signs in space. Design begins with content, uses and constraints: what will be read, seen, printed, handled or moved through.
Coherence does not require everything to look identical. It lets people recognise an intention while giving each medium its right scale. The studio works on the relationship between a distinctive idea and the references needed to share it.
POINTS OF ATTENTIONMeaning.
Meaning.
Material. Care.
Consider the real object
A page, container or window has its own constraints. Design relates to what will be made or distributed.
Make the handover clear
Selected decisions, files and agreed references are organised for the people taking the project forward.
A PUBLIC IDENTITYTRAME NEUVE,
TRAME NEUVE,
Lyon, France.
A French EURL with €4,000 share capital, registered in the National Business Register. The declared activity is specialised design.
Legal information ↗- SIREN
- 132 110 917
- SIRET
- 13211091700011
- Registered office
- 16 rue Bancel
69007 Lyon, France - Activity
- 74.10Z · Specialised design activities
BUSINESSES & INDIVIDUALSClose to the need.
Close to the need.
Wherever the project begins.
Enquiries are considered from France, the European Union and internationally. Working language, time zone and project constraints are clarified together.
FRANCEEUROPEAN UNIONINTERNATIONAL