A project moves through understandable decisions. Each stage prepares the next.
We discuss the project, audiences and uses, then define deliverables, constraints and approval criteria. A written quotation sets the scope before commitment.
Graphic decisions take shape in representative situations. We can then discuss composition, typography, rhythm and the relationship with content.
Two consolidated feedback rounds are included in the starting scope. Corrections refine the selected direction; scope changes are assessed before execution.
After agreed approvals, exports, documents and references are delivered in a clear structure. Manufacturers and distributors retain their own technical approvals.
Proofread text, approved information and authorised images let us focus on design. Significant changes are identified before integration.
One person gathers comments and resolves project decisions. This avoids shifting direction with every message.
Printer, manufacturer or installer specifications are useful from the brief. Their own checks and approvals remain necessary.
Design prices, licences and production costs remain identifiable. Purchases and scope extensions require prior agreement.